Driving Network Sustainability by Growing Demand
Turning Market Potential into New Subscriptions and Local Economic Growth
How can you grow market demand and drive uptake for higher value services?
How do you retain and grow your market and community base?
Marketing broadband speed only goes so far and most users do not fully understand its value because it is a feature, not a benefit. Furthermore, in a competitive market speed can be viewed as a commodity.
SNG’s extensive research reveals that many businesses do not have the time nor the expertise to fully explore what they could and should be doing online. Many are missing out and need help to understand what they could and should be doing online. Marketing and sales should not only tap into existing demand, but also grow the market by converting potential demand for value-added services.
SNG’s Broadband Market Demand Assessment showed a municipally owned fiber network how to increase revenues by 64% for no additional capital investment. This represents an increase of 47% in Average Revenue per User (ARPU).
At SNG we call this digital transformation which stimulates demand, grows customer loyalty, increases service uptake, benefits the locality, and positions you as a valued partner with your subscribers. Identifying potential new uses of their broadband connection in a meaningful way is an invaluable service if helps them grow and thrive.
Improve Return on Investment and Sustainability
SNG has applied our extensive research from thousands of businesses to do just that, and we offer this through a service we call the Broadband Checkup with offers the following tactical steps to drive demand, grow your market, increase network ROI, and expand the local economy:
SNG works with communities, regions, and internet service providers who have an interest in driving local economic growth and improve local quality of life through broadband. Our services are of particular interest to them because SNG is a global leader in:
- Quantifying the local economic impacts of broadband in terms of new jobs, growth of GDP, and increase in the local tax base.
- Growing demand for higher value online services because SNG’s research shows that most people are not aware of what they could and should be doing with online applications and new technologies. SNG has a unique and world leading database on how households and businesses are connected, using, and benefiting from the internet. With this data, SNG can develop market analytics to strategically and tactically target households and businesses who will respond to marketing and sales of higher value services.
Learn more about SNG’s Broadband Checkup and how you can drive customer uptake and retention while effectively engaging your business community be even more successful.
Broadband Impact and Market Assessment
To turn the above tactics into action, we recommend taking stock, measuring demand and meeting it with
our Broadband Impact and Market Assessment developed for internet service providers who need to drive revenues for network sustainability, ARPU (Average Revenue per User), and want to help grow the local economy.
SNG does this by developing market analytics for networks to better understand which households and businesses will respond to targeted marketing and sales of higher value services. By mining SNG’s Digital Economy Database, marketing strategies and tactics can be laser-focused to identify key user groups and personalize the ROI of online practices which drives demand and uptake.