If you are not online, you are not relevant in an online economy
As businesses and communities look for ways to compete and flourish in a global economy, the internet has the potential to be transformative and impactful – if the technology is leveraged for practical use. Unfortunately, a majority of businesses, especially small and medium sized businesses, do not understand what they could and should be doing online to be more competitive and to grow.
Everyone knows more needs to be invested to bridge digital divides so that all businesses and households have affordable broadband. However one thing is not as clear: that even with broadband there is a small business digital divide leaving too many behind. SNG’s research confirms what you may already know: a majority of small and medium sized businesses do not understand what they could be doing online to thrive – and should be doing to stay competitive and relevant in an increasingly digital economy.
The small business digital divide is especially disconcerting as more than 90% of businesses have less than 20 employees and often lack dedicated information technology resources. Your local economy depends on how relevant your local business are in an increasingly online economy – which begs the question: How effectively are your local businesses utilizing broadband and online practices?
Small Business Growth Program
SNG’s industry-leading Small Business Growth Program shows small and medium sized businesses the potential growth and cost savings from effectively using broadband and online practices. In an increasingly online world, businesses need to have the necessary connectivity, literacy, and proficiency to realize the full benefits from online practices and new technologies. It is not just about being competitive, it is about staying relevant in an online economy.
Some businesses are proficient and comfortable with using technology and online practices – however SNG’s research shows that many are not. SNG measures the level of utilization with our globally recognized Digital Economy index (DEi) that we use to provide individualized feedback to businesses with our DEi Scorecards. Empirical evidence that SNG has collected since early 2000’s shows that the higher the level of utilization the more competitive the business and greater the local economic and community benefits.
SNG works with localities for their digital transformation so they can better deliver services, to drive new economic growth, spur new business startups, and expand workforce opportunities. At SNG we have unique insights into how businesses make practical use of digital technologies from over 20 years of benchmarking how tens of thousands of businesses across North America have benefited from broadband and online practices.
The Small Business Growth Program (SBGP) is program is designed to help individual businesses take the specific steps they need to leverage broadband and online practices. This program drives both economic development and network uptake. The SBGP provides participating businesses with a DEi Scorecard containing recommended Internet-enabled applications to drive efficiencies, increased market reach, and new revenues.
The Small Business Growth Program is a full-service program that builds on local capacity to drive economic growth through broadband by providing businesses a roadmap to realize benefits from online practices. SNG’s
For broadband network owners and service providers, the Small Business Growth Program will drive subscribers and uptake, making your network sustainable in a shorter period of time.
For localities, the Small Business Growth Program equips local businesses with the competitive intelligence and tools they need to compete in the digital economy, taking advantage of opportunities that create jobs and drive tax revenues. For regions that already have capacity, they may opt for the more affordable Small Business Growth Kit.