For nearly two decades Strategic Networks Group has been helping governments at municipal, regional and national levels to best understand where investment will make the biggest impact. Our services include:
- Innovative research solutions for the right decisions – SNG has proprietary methodologies and survey tools enabling us to collect data in days rather than months.
- Turning research from data into insights – SNG has the experience to understand the broadband application needs of your community and the ability to compare results in our database of global broadband initiatives, enabling us to forecast local impacts (economic and social), predict where success is most likely, and provide you with a roadmap to get there.
- Strategies to create your platform for innovation – Broadband is great as a buzzword as everyone needs it and wants faster connections. Broadband is “good.” But why? SNG interactive tools show businesses exactly how to use broadband as a platform for innovation and competitiveness with individualized research that details what organizations could be doing and the expected benefits of conducting as many revenue-generating and cost-saving activities as possible.
The approach that we are applying in all of our assignments is based on both contextual evidence and measurable economic impacts accruing to the specific communities through broadband.
eSolutions Benchmarking (eSB)
With a proven, time-tested assessment, SNG gathers gather microeconomic data directly from thousands of businesses, organizations and households in your region. We’re talking about the most relevant information for economic development: utilization. Without this actual usage data, you don’t have the power to benefit or help your constituents “connect the dots” between theory and the actual application of eSolutions. SNG’s methodology is entirely personalized to your project to ensure that the data collection process brings back as many insights as possible. SNG gathers more and deeper data from more people that any other broadband data collection provider – with tools that will provide deep and meaningful analysis for strategy development.
This companion to the eSB delivers extensive analysis and metrics to reveal “current state” of broadband and the untapped potential impact for your local economy. We identify the gaps that need to be filled and a go-forward strategy for regional economic development. The strength of our unmatched National dataset allows us to dig deeper into your results and understand them from a holistic, and relative standpoint. What kind of businesses (industry, size, location) need the most care to help drive economic growth? We help you target areas for improvement, enhance productivity, and create jobs.
Small Business Growth Program
As businesses and communities look for ways to compete and flourish in a global economy, the Internet has the potential to be transformative – if used effectively.
Unfortunately, a majority of small and medium sized businesses don’t understand what they should be doing online to grow.
SNG’s Small Business Growth Program shows SMEs the business implications (in terms of potential growth and cost savings) of Internet applications. The program’s foundation is SNG’s years of measuring Internet utilization impacts as well as the tens of thousands
of businesses across the US that have reported their own impacts.
Available with the eSB and a standard component of the Small Business Growth Program, the DEi (Digital Economy index) Scorecard is a ground-breaking, individualized tool that helps network managers and economic development professionals increase broadband adoption and utilization by demonstrating the economic impacts of broadband utilization in terms of ROI directly to businesses and organizations. Scorecard recipients benefit from unique insights on how to improve their daily operations by implementing new digital solutions.
As part of our data collection p rocess SNG asks businesses and organization how they are using a range of 17 categories of Internet enabled tools and process (eSolutions), from which we can calculate the SNG Digital Economy index for each business or organization. It’s a simple score from 0 to 10 that allows us to tell a business where it stands among its peers and how they could benefit more from the digital economy.
Generated through SNG’s online tools, the DEi Scorecard is a one page report delivered to every business and organization that participates in data collection. On the report, they will see their Digital Economy index score based on current use of broadband, and how they compare to organizations of the same size and industry sector. With each Scorecard comes three suggested eSolutions for immediate adoption for greatest impact. Recommendations are based on industry averages collected by SNG, the quantified impact in terms of revenues and cost savings these tools would have if they were implemented.
Finally, the contact information of one manager among an SNG local partner is included to help support with questions on how to implement new e-solutions that will increase its productivity and service quality, providing extended insights, documentation and ongoing support, making the DEi Scorecards the perfect personalized way to mobilize businesses and organizations into your regional development initiatives.
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