Michael Curri chats with Chris Mitchell to discuss measuring broadband’s impacts and how to drive meaningful utilization.
Click below to download the presentation Michael Curri gave on April 7 in Austin as part of the 2014 Broadband Communities Summit. That workshop focuses on Maximizing the payoff from a broadband investment.
The Nebraska Broadband Initiative recently released the results of the study consulted by SNG among the State’s small businesses. The Lt. Governor’s office issued a press release and the complete report is available at on the Nebraska Broadband Initiative’s website at broadband.nebraska.gov/.
If you were asked to give $1 and, in return, you would receive $10, would you do it? Before you opened up your pocketbook, you’d probably gauge whether or not you trusted the possibility of return on your investment. Is the risk worth the reward?
Much the same, broadband investments were akin to a game of chance. Rural communities were hopeful that their original investment would spur a healthy return. However, new research from the Strategic Networks Group (SNG) now gives communities a factual basis for planning. Yesterday at the Border to Border Broadband Conference, Michael Curri of SNG unveiled a report that applied their scenario-based approach to modeling the direct impacts of increased broadband utilization to two rural Minnesota counties, Lac qui Parle and Kanabec.
It’’s become an article of faith that a rural community needs high-speed access to the Internet if businesses are going to thrive. But just how much difference does access to and use of broadband make?
There were two answers Wednesday at the Blandin Foundation’s Border to Border Broadband conference in St. Paul. One involved numbers and modeling and predictions. The other had more to do with bratwurst.
SNG Engaged to Measure Utilization and Help State Realize Broadband’s Economic Benefits
(October 9, 2013) Raleigh, NC – NC Broadband announced today that they’ve again engaged SNG to measure broadband utilization of businesses and households throughout the State. Previously SNG, the global leader in broadband measurements, conducted a similar study in 2010 within North Carolina, helping to inform and guide strategies since. This year’s study will provide important information on progress made over the past three years as well as the challenges that still need to be overcome.
SNG Engaged to Provide Local Businesses with Personalized, Data-based Roadmaps to Improve Efficiencies and Drive Growth
(August 13, 2013) Lincoln, Nebraska – The Nebraska Broadband Initiative today announced they’ve engaged SNG to help drive business utilization, and the accompanying benefits, for regional economic development. SNG will demonstrate for local businesses the return on investment that can be realized by capitalizing on recent investments in Nebraska broadband. The Broadband Mapping and Planning Initiative is funded through a grant to the Nebraska Public Service Commission by the U.S. Department of Commerce’s National Telecommunication and Information Administration and aims to increase broadband adoption and utilization. The University of Nebraska is leading the planning efforts. Planning project partners include the University of Nebraska-Lincoln, Nebraska Information Technology Commission, Nebraska Department of Economic Development and Aim Institute.
Strategic Networks Group has been partnering with the Commonwealth of Kentucky and Michael Baker Jr., Inc., over the past three years helping to measure broadband gaps, opportunities, and utilization rates.
Kentucky has made strides in availability, connectivity, and speed over the past few years. What didn’t change between 2010 and 2012? Utilization.
Utilization (as expected) is lagging behind, with limited efforts to drive it before 2012. So now comes the hard part – driving uptake and utilization. Kentucky understands the importance of utilization in capturing the economic and social benefits of broadband and they’re now making a push towards driving improved Internet utilization by businesses and local governments in 2013.
Taking the Best of Broadband Strategies to Maximize Growth
by Michael Curri
For broadband networks receiving public investment, economic development is an inherent driver and critical to the success of the network. But how do you choose an economic development strategy which leverages the new network? You can take a business attraction ‘because we built it they will come’ approach, or you can ‘grow your own’ local businesses. It’s a fork in the road that you can choose a direction, or just take it and develop an approach with elements of each.
SNG helps businesses understand broadband benefits, drive uptake.
by Doug Adams
Over the past month, SNG has been helping ARRA pioneer North Georgia Network (NGN) kickoff the next step in their broadband journey – driving utilization.
They see this as, of course, an opportunity to be a sustainable project. But more importantly to Bruce Abraham and his new not-for-profit Connect North Georgia, it is an opportunity to help North Georgia grow through the meaningful use of broadband and its advanced applications.