North Georgia Network Asks SNG to Help Demonstrate Value of Upgrading to Ultra-Fast Broadband
As ARRA pioneer North Georgia Network (NGN) is nearing completion, they’ve found themselves faced with the age-old technology challenge – getting people to understand the value and adopt the new technology. It’s a common mistake for network operators to assume that their market will see broadband as a utility… a no brainer that will see automatic uptake… the “build it and they will come” camp. What this group misses is that better/faster Internet service is an UPGRADE for most – an audience of households, businesses, and organizations that may be “under” served, but not UNserved.
All this to say – NGN recognizes the need to make a compelling case to move from current broadband service to the ultra-fast fiber service NGN is now offering. With this recognition, NGN looked for a partner to help drive adoption and uptake, selecting SNG, our proprietary solutions and unparalled research database to help deliver a compelling business case for businesses and organizations to move to a more robust broadband service.