Archive for August, 2012

No Field of Dreams: Eliminating the Waiting Game and Driving Uptake

In working across the globe and working with multiple carriers deploying new, more robust broadband networks, Strategic Networks Group consistently comes up against the notion that once the network is built, adoption will naturally follow.  “Build it and they will come” is a school of thought that expresses the great hope that potential subscribers will naturally adopt, however this notion goes against what we have always known about technology adoption.

Meanwhile, broadband is broadband for many consumers and businesses – who do not see the difference, nor what is possible with ultra-fast broadband (e.g. fiber / Fiber-to-the-Home). On the other hand, organizations like US Ignite are forming to promote “Next generation Applications,” specifically new applications in education, healthcare, clean energy, public safety, and workforce development, including advanced manufacturing. These require the ultra-fast broadband connectivity which the networks being rolled out today will provide. And before we get to “Next generation applications,” consider the bandwidth required to support online collaboration so critical to being competitive in a 21st century economy.

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Three Digital Innovations that Significantly Boost Businesses Productivity

(from SNG’s One-of-a-Kind Broadband Utilization Database)

By Thibaud Chatel

Over the last several months, a question that keeps coming up from the economic development folks we work with is this… “What are the most impactful digital innovations to improve businesses productivity?” They’re looking for ways that broadband can have the quickest impacts on the businesses in their region.

Well, based on SNG’s database (the Digital Economy Analytics Platform), which contains facts, not hearsay or hunches, here are some answers…

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