The broadband lifecycle: demand analysis and pre-planning
By Michael Curri
Much too often broadband initiatives that should be successful end up falling flat – for a myriad reasons. Perhaps they do not get off the ground because of a lack of vision, planning, or leadership. Many fail during the strategy and build-out process as they lack focus and/or sufficient investment of time, energy, and resources. Some initiatives may have been successful building the network but fail because they are simply taking a “we built it – you use it” approach and not driving applications and adoption. And even the most successful broadband projects, with ample utilization and economic and social impact can be perceived as a failure if the outcomes are not measured and reported.
It is for all of these reasons that SNG encourages its customers (and all broadband project managers for that matter!) to design and run their broadband initiative with “one eye on the Broadband Lifecycle.” In this issue of Bandwidth, and the next two, we will be taking a look at 2 of the 6 steps of the Broadband Lifecycle. In this issue: step 1 (identifying gaps, needs, and demand) and step 2 (pre-planning and assessment).
Step 1: Identify gaps, needs, and demand
Before you jump in with both feet (and fistfuls of dollars), ask yourself: does your community need (more) broadband? Is your region’s current infrastructure insufficient when it comes to meeting the needs of your entrepreneurs? If the answer to either question is YES – then the most important task in step one is to determine how a broadband investment can eliminate community shortfalls and create solutions for economic and civic advancement.
Critical here is to identify your community’s specific needs. Don’t make the mistake of simply following any “tried and true best practices” that you think may apply in your territory – as the gaps and needs for one region are not necessarily yours. Don’t scrimp on research in this stage – too often it is feared that research is too slow and expensive – or just unobtainable. However, we know it can be done. Strategic Networks Group (SNG) has for years been helping governments, at municipal, regional and national levels, to best understand where investment will make the biggest impact. [Most recently SNG has helped Alberta (Canada), Michigan, North Carolina, Ohio, and Virginia with a variety of data collection solutions, including e-Solutions Benchmarking.]
Step 2: Pre-planning & assessment
Make sure you have your “ducks in a row” and all of your stakeholders/partners on board before moving forward with the next step (developing a strategy). What do you need to implement a successful broadband deployment? What leadership and partners do you need to achieve your community’s goals? What components need to be included your deployment? Keep in mind that having a well-represented group of invested parties in your community helps create the momentum you need for a wide-reaching, successful project.
Make sure you take into account your community’s assets: each community has both different needs and different strengths – and those strengths will be uniquely leveraged via the broadband-enabled “platform for innovation”. Too often communities take shortcuts. Instead of uncovering what the needed resources are, or how to leverage current efforts to best serve the specific and unique needs of the community, civic leaders race to copy what another community did. [Contact SNG for our numerous case studies in this phase, including work in Miami (FL), Akron (OH), the Canadian provinces of Ontario, Toronto, Manitoba, and Australia.]
No matter where you are on the Broadband Lifecycle, you can turn to us for leadership to help navigate through the challenges and pitfalls of each step, maximizing your project’s economic impact and civic advancement.
Next Month: Steps 3 (e-Strategy & decision to invest) and 4 (Build or expand network capacity).