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Samples of our work (as project lead or contributing subject matter expert) include:
Client: National Allied Golf Association, Canada.
Project: Provided the first comprehensive and independent economic impact assessment of the golf industry in Canada and quantitative evidence of the economic significance of the game to the Canadian economy and the economy of each province and territory. Identified key economic indicators and measures the game of golf that are required for analysis of who benefits, and to what extent, from golf activities. Adapted SNG’s Online Impact Tracking Tool to effectively and cost-efficiently collect the indicators and measures from individual stakeholders in the golf industry, such as golf facility operators, individual golfers, etc. and conducted data analysis from survey results for reporting and input to economic impact analysis.
Conducted: August 2008 – August 2009
Results: Provided client with the hard data on the significance of their industry to the economy at a national and regional level – which they need for advocacy with government policies and legislation. SNG’s research received international media attention, showing that the game of golf accounts for an estimated $11.3 billion of Canada’s Gross Domestic Product (GDP), which includes: 341,794 jobs; $7.6 billion in household income; $1.2 billion in property and other indirect taxes; and, $1.9 billion in income taxes.
Download report (English)
Download executive summary (English)
Download report (French)
Download executive summary (French)
Download the article published in MacLean’s magazine (English)
SNG research in 3 states reveals that more than 1 in 5 new jobs (22.4%) is directly attributed to broadband and the use of e-solutions.