Effective Broadband Policies, Strategies, and Programs Need Relevant Data.
States, regions and other agencies and organizations focused on aiding community development need to develop policies or programs to enable the effective deployment and use of high-quality broadband. States in particular have a key role in establishing policies based on a strategic approach that recognizes the importance of broadband for economic growth and social equity.
Approximately half of American States have broadband offices that develop programs and/or collaborate with regions and other agencies to strategically drive for greater broadband availability as well as to leverage investments for positive outcomes. Ultimately, these broadband policies, strategies, and programs must benefit communities and their citizens, businesses, and institutions.
The development of effective and well-targeted policies and programs requires fact-based analysis to provide the necessary insights and intelligence – what’s the current situation, what and where are the gaps, and how do we address the needs and opportunities?
Where investment is being considered – whether in infrastructure or support programs – the costs and the economic returns on investment should also be assessed.
How We Help
SNG has decades of experience in gathering relevant data on broadband utilization and developing actionable insights on broadband impacts for users and the economy. In working with numerous states and regions, SNG has amassed a one-of-a-kind industry database that benchmarks hundreds of metrics on internet use and its benefits and impacts on households, businesses, and community institutions. Understanding the demand drivers for broadband, coupled with impacts and barriers, provides essential input to effective policies and well-targeted programs.
States and regions can benefit from SNG’s industry-leading practices to benchmark the current state of broadband use and clearly identify needs and issues that require focus and action, with research and analysis tailored to your goals. Where investment is also being considered we apply a “holistic approach” that assesses both the demand drivers and the supply-side needs.
Learn more about research for effective broadband policies and strategies at Developing policies that help communities
Gathering and Using the Right Data
States have made progress in addressing broadband needs for their citizens and data on broadband availability has greatly improved. Nonetheless, broadband continues to be an issue because many citizens and businesses still do not have access to the quality broadband they want and need. Without access to better broadband, they risk falling behind in the increasingly competitive online world. As a consequence, their communities risk diminished relevance and limited economic growth opportunities.
The challenge before us is how to “finish the job” to ensure that all communities and their citizens and businesses have access to the quality broadband that they want and need. This requires the right data to inform decisions and practical methods to address the issues at a community level. The State has an important role in facilitating and supporting communities that do not have the resources to take action on their own.
State and local leaders need empirical evidence and an impartial assessment of:
- Whether businesses and households have access to the broadband they want and need;
- Which communities have the greatest need and are motivated to take action; and,
- Whether an investment in infrastructure pays-off for their community/region?
Collecting empirical evidence to identify gaps and define problems is the first step in building buy-in and developing actionable strategies. Strategic Network Group’s proprietary eSolutions Benchmarking was developed for that purpose. It is an objective state-of-broadband assessment that nine states have used to identify goals and develop strategies to improve broadband services and drive the benefits from using the internet. While your State may have collected data in the past, you need the right data to be empowered to take the right actions.
Once broadband gaps have been identified, the State can use the data to develop solutions in partnership with communities and regions. The process of building buy-in and determining which gaps to address should focus on which broadband investments pay for themselves. The Economic Feasibility Assessment for a community, county, or region uses SNG’s normative database and proprietary analysis tools to quantify the local benefits of addressing local broadband needs. Completing an Economic Feasibility Assessment is the foundational planning step for a state working with local leaders to answer an important question: does this infrastructure investment pay off for our community/region?
The Economic Feasibility Assessment is conducted at the community level with the full participation of municipal/county leaders. It recognizes that, for communities, broadband is more than about simply providing internet access. It is about providing an essential infrastructure for innovation and growth, but it must be done in a way that is affordable and sustainable. The Economic Feasibility Assessment empowers local leaders to take control of their broadband future affordably and without taking on unacceptable risks.
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