SNG Announces Broadband Economic Impact Model to Reveal Meaningful Use’s Growth Potential

Leveraging Financial Impacts Data from Tens of Thousands of American Businesses, SNG Can Show Regions the Power of Programs that Look “Beyond Availability” and Drive Internet Utilization

Strategic Networks Group (SNG) today announced an innovative model for estimating economic impacts generated from increasing businesses’ meaningful use of Internet applications.

The model was developed because broadband’s economic impact is shown to be marginal without meaningful use by businesses. Furthermore, SNG’s research shows the majority of businesses are underutilizing Internet applications – foregoing growth opportunities. The smaller the business (90% of US businesses are classified as small businesses), the less they’re using broadband’s applications. The opportunity cost to communities and regions are unrealized economic benefits.

SNG’s new Broadband Economic Impact Model estimates the potential economic growth from increased broadband use. The model uses quantitative analysis to reveal the potential economic impacts from broadband for your region based on a variety of broadband utilization scenarios. Powering this model is SNG’s extensive research from tens of thousands of businesses that have reported Internet utilization and accompanying financial impacts.

“As states and municipalities focus on ensuring the necessary broadband infrastructure to create and foster economic growth, more and more regions have come to us wondering how to ensure broadband’s benefits are realized,” explained Michael Curri, president of SNG. “The Broadband Economic Impact Model actually projects what meaningful use of broadband can mean for job creation, business growth, and increased tax revenues.”

For those who want to look beyond a laissez-faire approach to economic development through broadband, the model empowers regions and states to develop strategies to drive meaningful use and proactively create growth.

To see what the Broadband Economic Impact Model reveals about the economic growth potential meaningful use has in your region visit: www.sngroup.com/impacts.

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