Market Assessment

Uncover Demand and Maximize Value from Broadband  

Your decision to invest in a broadband network is significant for your community and region. Typically, this investment is intended to achieve three mutually reinforcing goals:

  1. Provide broadband to unserved or underserved areas.
  2. Ensure network sustainability, which comes from consumer demand for high-value services.
  3. Use broadband as a platform for economic growth and delivery of smart neighborhood services.

Achieving these goals and overcoming digital divides can be put at risk by overly focusing on broadband availability. Build it and they will come is a risky strategy. Growing demand and reaping community benefits from the network investment require planning and evidence-based decisions

Investing in sustainability is as important as investing in the network build itself.

Market Demand and Economic Baseline

Investing in broadband networks is a major undertaking. Planning for and ensuring the outcomes from your investment is essential. This comes down to two principal and related dimensions:

  • Maximize service uptake and revenue generation for sustainable operations.
  • Enable and promote effective use of the network for user benefits and to drive demand.

Addressing these dimensions proactively allows networks to fulfill the promise of economic advancement and increase demand for high margin, robust service subscriptions and value added services, such as; offsite data storage, hosted application, website design and hosting, etc. SNG’s Market Demand and Economic Baseline provides municipal and utility networks with the following fact-based analysis:

  • Levels of demand for current and potential services – provides new revenue streams and higher average revenue per user for network operators and their partners.
  • Impacts that quantify the story – baseline data can be updated and used to demonstrate network return on investment over time.
  • Levels of utilization – identifies gaps, barriers and opportunities from which strategies and programs can be developed to bridge digital divide issues in the community.

Take Stock, Measure Demand, and Meet It

The Market Demand and Economic Baseline tools combine SNG’s proven data collection metrics and methods within your market with our analysis and research applied to your data. Both aspects are closely related and comprise a holistic approach to planning your network and delivering value from your network. The result is a sustainable network that delivers measurable positive impacts for your communities.

Market Demand

Economic Baseline

Focus on identifying service demand and driving revenues. Focus on identifying and driving network benefits, for users and for the community.
Understand the current state of broadband use and needs in your market Understand the gaps and opportunities for broadband use in your market
Identify actual and potential demand for services across market segments Estimate the economic impact of opportunities from your network investment
Assess the potential for driving demand for services and increasing revenues Measure the impacts of the network and quantify its benefits

Establishing the baseline early and identifying demand drivers from the outset better positions municipal and utility networks to quickly achieve and maintain sustainability and gain measurable outcomes for the community.

Who can benefit from this service?

The Market Demand and Economic Baseline service is ideal for municipal and utility network providers who are:

In the planning stages of a broadband network who need to:

  • Understand the economic return on investing in broadband infrastructure as a platform for the community
  • Understand how to move forward quickly, build community buy-in, and avoid pitfalls
  • Sustainably finance a network backbone for local anchor institutions (municipal and county facilities, schools, public safety, etc.)
  • Sustainably finance last-mile network rollouts

In the stages of deployment and operation of a broadband network and need to:

  • Measure the impacts from local investment in broadband infrastructure
  • Grow local demand and drive meaningful use of the network
  • Understand models and methods to help networks become sustainable and maximize community return on investment