Helping Communities

SNG offers solutions to help your community address your broadband needs in the right way, unleashing the power of broadband for community vitality and growth.

Community leaders – Mayors, City Managers, County Administrators, and other officials – are facing pressures to maintain the vitality and relevance of their community with increasingly stretched budgets. In a “globalizing” world where businesses can compete virtually anywhere and citizens can work and learn from home the ability for everyone in the community to be connected with high-quality broadband becomes an essential service – as important to community health as roads and electricity.

While the availability of broadband continues to expand and technologies continue to improve, many communities continue to live with unserved areas and have to settle for increasingly outdated technologies. This is especially true for smaller communities whose market is not large enough to attract new investments by commercial broadband providers. This status quo is increasingly untenable for communities that risk being left behind or forced to forgo opportunities for economic growth and quality of life for their citizens.

The Vision

Community leaders with a vision for their community understand that they need to take control of their own broadband future. They know that continuing with the status quo means eventual erosion of the competitiveness of the business community and quality of life for its citizens, leading to shrinking communities and increasing challenges for attracting businesses and maintaining an active workforce.

How to address these challenges is not always clear for communities with limited budgets and resources while needing to balance multiple competing needs.

What can you do about broadband? What should you do?

Community leaders need answers to these questions based on facts and objective analysis to make the right decisions to own their broadband future.

At SNG we recognize that addressing broadband is not your only priority and that you may not have all of the right resources or expertise at hand to confidently make the decisions you need to take action. We understand that you need to get to these decisions without making major financial commitments before you have determined the right path forward.

We also deeply understand that assisting communities in finding the right path through their broadband challenges is not only good for your community, but ultimately good for the nation. This is what drives our passion to work with communities to find solutions that make sense for your specific circumstances and why we have developed information, resources, and services that are both cost-effective and relevant.

How we help

SNG offers a range of solutions to help community leaders through the steps toward owning your broadband future, no matter what at stage you are currently.

Community Broadband Toolkit – This totally free online resource is designed specifically for community leaders and broadband proponents as a guide for taking action on addressing your broadband needs. The toolkit provides valuable information, insights, and methods no matter where you are on your path to owning your broadband future.

Economic Feasibility Assessment – A cost-effective way to identify the right solutions for your community with an understanding of both the benefits and investment required – in clear financial terms – before committing to your path forward. The Economic Feasibility Assessment goes beyond the typical “business case” to consider all of the cost-saving and economic benefits for your community in order to make the right decisions for the long-term.

Community Readiness Assessment – Once you have established a path forward it is important to consider all of the factors in being ready to take action for successful outcomes. The Community Readiness Assessment is a self-administered method that takes you through a comprehensive assessment and also enables you to engage key community stakeholders in the process.

Demand Analysis – If and when you decide to invest in improving the availability and quality of broadband for your community, supporting that investment decision with a clear understanding of demand across the community is essential. SNG’s innovative demand analysis goes beyond traditional demand surveys by providing insights into behaviours that drive demand and is tailored to the broadband strategy for your community.

Learn more about how and why broadband matters for your community at Broadband for your community vitality.