Project management

How to invest wisely – 4 key guidelines

By Doug Adams

Now that you have funding, how can you make sure that your project lives up to the promise that got it funded in the Invest_wisely_SNGfirst place? Hundreds of broadband projects are being funded in 2010 – be it from Stimulus or some other funding source – but how many will truly become a community asset that drives economic and social benefits?

 Key to making sure your project will have a return on investment with quantifiable outcomes starts with these four guidelines:

  1. Don’t focus on engineering: it’s all about awareness and adoption;
  2. Use data to drive decisions before, during, and after the project;
  3. Create a “platform for innovation”: investing in broadband is NOT just about the financials;
  4. Frame the benefits, measure them, and promote.

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