SNG Examines the Economic Impacts of a Locally Owned Network
In advance of SNG’s announcement next month of an exciting new offering called the Broadband Benefits Assessment, SNG’s analysis was featured in the pre-Broadband Summit issue of Broadband Communities. Included in Michael Curri’s article, “A Local Ownership Approach to Broadband” is a deep dive on a case example (Ammon, ID) and the benefits. It’s a deep dive to explain how a locally owned network can pay for itself, saving the municipality, businesses, and households money.
Click to read the article >>
This article is based on the cost and benefits a locally owned network would bring. The Broadband Benefits Assessment is an application of SNG’s Economic Feasibility Assessment – a process SNG offers to inform and develop a plan for local broadband investment as an alternative to longer and more costly feasibility studies. The Broadband Benefits Assessment applies this methodology to broadband investments already made.
The Broadband Benefits Assessment includes:
- Estimate of network investment
- Potential municipal cost reductions compared to existing broadband costs.
- Cost benefits for community anchor institutions (schools, libraries, hospitals, government buildings).
- Cost savings for households and the accompanying consumer surplus for local spending.
- Economic growth from increased business competitiveness and productivity.
Learn more about the Economic Feasibility Assessment >>
Read Ammon, Idaho’s Broadband Benefits Assessment
Any community considering taking its broadband future into its own hands needs to understand and quantify the financial benefits such an investment would require – and if cost savings alone actually help a community pay for a network.
Request More Information About the Broadband Benefits Assessment
Yesterday the Tennessee Department of Economic and Community Development (TNECD) released a comprehensive report examining broadband supply and demand statewide.
When Tennessee first approached SNG late in 2015, the state was clear that there indeed were issues with sufficient broadband, especially in rural areas and that broadband was a “crucial factor in the economic success of their communities.” Tennessee was looking at answering several questions including:
- What should the state’s definition of broadband be?
- How many Tennesseans do not have access to broadband?
- What is the cost of bringing broadband to Tennesseans that do not have it?
- What are best practices and lessons learned for promulgating broadband from around the country?
This report is significantly different than the “standard” as it examines broadband using a holistic approach to assessing availability and need. It is the first time that both broadband supply and demand have been assessed at a state level.
Digital Economy Industry Insights Barometer Gives Businesses Better Understanding of Online Activities that Impact Their Bottom Line
Strategic Networks Group rolled out a new tool for small businesses to assess their digital effectiveness at America’s SBDC 35th Anniversary Annual Conference in San Francisco, earlier this month. The Digital Economy Industry Insights Barometer will be available on America’s SBDC ( www.americassbdc.org) and at sngroup.com/barometer.
Starting today, SBDC’s business clients can take a two-minute survey to uncover how the most common Internet applications and platforms financially impact their bottom line. The potential revenues and cost savings are based on SNG’s proprietary database of impacts reported by nearly 40,000 businesses from across the United States. Results are reported based on company size and industry to ensure relevance and businesses are provided a basic utilization score to help then gauge where they stand against their industry average.
“Intuitively, building out broadband networks across America will afford small businesses an advantage in growing and sustaining their businesses. However, providing SBDC small business clients with actual ROI numbers for Internet applications empowers them to make decisions regarding the online business activities that will impact their businesses the most,” explained Donna Ettenson, VP of Operations at America’s SBDC
“We’re looking to help businesses understand the financial impacts they can realize online no matter their size or industry,” said Michael Curri, president and founder of SNG. “America’s SBDC’s stand at the intersection of Internet and small businesses and have a unique opportunity to help drive real economic impact through these yet-to-be-adopted applications.”
About Strategic Networks Group (SNG)
Focused on economic advancement through broadband utilization, SNG is a group of broadband economists who develop strategies for most effectively leveraging broadband investments. SNG addresses broadband utilization from the individual organization level all the way up to working with more than ten American states. SNG looks to help make the most broad-reaching and transformational impacts that broadband can bring to enable businesses, communities and regions by delivering the data and analysis decision makers need to maximize broadband’s potential. Learn more about SNG online at www.sngroup.com