SNG’s Broadband Economic Impact Model

21-buttonAt SNG, we don’t know of any other type of business retention and expansion initiative that has as big of an impact to a local economy for every dollar invested.

As states, regions, and municipalities focus on ensuring the necessary broadband infrastructure they need to create and foster economic growth. Proactive regions are looking to accelerate job creation and job growth by looking beyond just broadband availability and addressing actual use.

Strategic Networks Group’s new Broadband Economic Impact Model estimates the potential economic growth from increased broadband use. The model uses quantitative analysis to reveal the potential economic impacts from broadband for your region based on of the most impactful broadband utilization scenarios. Powering this model is SNG’s extensive research among tens of thousands of businesses that have reported Internet utilization and accompanying financial impacts. Below is an example of an estimate that can be run at county, region, or state level for any industry and/or Internet application:

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SNG - Broadband Economic Impact Calculator - Colorado Impacts[2]

 

oneThe Model includes a dashboard with the metrics that matter most including jobs created, business and tax revenues.

twoSelect the target industries and employment ranges to create a subset of businesses to be analyzed.

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Select industries your region is strategically and specifically aligned at helping – or select them all.

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The model estimates the number of adopting businesses from our own experience based on company size and industry.

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Direct impacts in terms of new annual revenue and cost savings for selected industries and employment ranges.

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The incremental annual GDP and taxes and job creation estimates as a result of the new adoption.

 

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