Partnership with Strategic Networks Group helps businesses leverage broadband for business growth
Today, the City of Kansas City, Missouri announced an exciting partnership with Strategic Networks Group (SNG) to provide local business owners with the tools they need to leverage online resources for business growth resources and guidance. The partnership will grant business owners with access to SNG’s Small Business Growth Program, which is designed to educate small business owners on how to use the Internet and how to best direct limited online resources for maximum effectiveness.
“Thanks to Google, we have the infrastructure in place,” said Mayor Sly James, Kansas City. “It’s time to show our businesses how to capitalize on it and all the Internet has to offer in terms of growth opportunities.”
As part of the program, small business owners will complete a self-assessment which will provide SNG with important data about the company’s internet usage and business goals. Using this information, SNG will provide the business owner with a customize roadmap to help guide the small business to better utilize the Internet to drive revenues and reduce costs.
“We see this program as being incredibly beneficial for our local businesses,” explains Scott Taylor, City Councilman for Kansas City’s 6th District at Large. “We have been incredibly fortunate to see significant investment in our City’s broadband infrastructure recently. Now is the time to help businesses capitalize. With this program we are able to show businesses just how to do so by revealing what their direct peers and competitors are doing online.”
SNG has surveyed tens of thousands of businesses across the nation regarding their Internet use and accompanying financial benefits. Using this data, SNG is able to compare how a business in Kansas City is leveraging the benefits of broadband connection in comparison to their peers and competitors. For example, a participating manufacturer with 10 employees will receive a customized report that shows the top three Internet applications (in terms of revenue and cost benefits) that they should be undertaking – along with the average financial impact their peers are realizing.
“We’ve found that small businesses across North America are notoriously slow to adopt Internet applications,” explains Doug Adams, VP of Communications for SNG. “Research in more than a dozen states shows us time and again that small businesses either don’t understand how Internet applications are relevant to their business or lack the will to take the time to deploy them. The smaller the business, the more significant this is, which is especially disconcerting considering a vast majority of businesses are small.”